Final product image
What You’ll Be Creating

Looking for an eye-catching poster style to promote a club night, festival, or music gig? This Memphis-inspired design is quick to create in InDesign and has a stylish, on-trend look that would work for any event.

If you’re a relative beginner to InDesign, this tutorial is a great introduction to a range of print design techniques. It’s also super easy to customise the design to your own text and color scheme.

If you’re on the hunt for more poster designs, a poster template is a quick and easy-to-edit alternative. You can find tons of awesome music and club posters over on GraphicRiver and Envato Elements.

Let’s get started!

What You’ll Need to Create Your Poster

As well as access to Adobe InDesign, you’ll also need to use vector software, such as Adobe Illustrator, to edit the pattern graphics. 

You’ll also need to download the following pattern and font files from Elements:

Install the fonts on your computer, and you’re ready to start designing your poster.

1. How to Create Your Poster Document in InDesign

Step 1

Open InDesign and go to File > New > Document. 

Set the intent to Print, and the Units to Inches. Set the Width of the page to 24 in and Height to 36 in, and uncheck the Facing Pages box. 

Set the Top and Bottom Margins to 5.4375 in, and the Right and Left Margins to 4.25 in. Add a Bleed of 0.5 in, before clicking Create

new document

Step 2

Expand the Layers panel (Window > Layers) and double-click on the Layer 1 name. Rename this Background Color and click OK

Create two more new layers, first Memphis Pattern and then Type. Lock both of these, leaving Background Color unlocked and active. 

layers panel

Step 3

Expand the Swatches panel (Window > Color > Swatches) and choose New Color Swatch from the panel’s top-right drop-down menu. 

With the Type set to Process and Mode to CMYK, set the levels below to C=0 M=94 Y=17 K=0. Click Add and Done

Repeat the process to create four more new CMYK swatches:

  • C=2 M=19 Y=83 K=0
  • C=75 M=1 Y=40 K=0
  • C=0 M=51 Y=0 K=0
  • C=83 M=45 Y=2 K=0
swatch options

Step 4

Select the Rectangle Tool (M) and drag across the whole page, extending it up to the edge of the bleed on all sides.

From the Swatches panel, set the Fill of the shape to your yellow swatch, C=2 M=19 Y=83 K=0.

yellow shape

2. How to Format Typography on Your Poster

Step 1

Lock the Background Color layer and unlock the top layer, Type

Use the Rectangle Tool (M) to create a shape that extends up to the margin lines. Set the Fill Color to [Black] and Stroke Color to [Paper].

Expand the Stroke panel (Window > Stroke) and increase the Weight of the shape’s outside stroke to 61 pt. 

black shape

Step 2

Switch to the Type Tool (T) and drag to create a text frame across the top of the black shape. 

Type in ‘LAUNCH NIGHT’ (or your own intro text), and from either the top Controls panel or the Character panel (Window > Type & Tables > Character), set the Font to Bw Modelica Bold, Font Size to 82 pt, and Tracking (letter-spacing) to 130. 

Adjust the Font Color to [Paper].

launch night text

Step 3

Create a second larger text frame below, typing in the main title of the event and setting the Font to Bw Modelica Black. Size the text to allow it to fill up most of the black shape, and use hyphenation to break up longer words across lines. 

header text

Set each word of the title in one of your new swatches.

color applied

Step 4

Create a break between the two text frames by creating a short horizontal line using the Line Tool ().

Set the Stroke Color to [Paper] and increase the Weight to 35 pt from the Stroke panel. 

line stroke

Copy and Paste the line, moving the second below the main title. 

line below

Step 5

Add the day of the event to the bottom of the black shape, setting the Font to Bw Modelica Bold, Size 69 pt, and setting the ‘TH’ of the date to Superscript (which you can find to the right of the Font Size menu on the top Controls panel).

superscript date

Add the month and year of the event next to this, set in Bw Modelica, Size 81 pt. 

date in modelica

Step 6

Select the black rectangle shape, and go to Object > Effects > Drop Shadow. 

Click on the colored square to the right of the Mode menu, and switch the Effect Color to C=0 M=94 Y=17 K=0. Click OK.

Back in the Drop Shadow options, bring the Opacity down to around 60%, and increase the Size to 0.725 in, Spread to 40%, and Noise to about 25%

Then click OK to exit the window. 

effect color

Step 7

Once you’re completely happy with the formatting of the text on your poster, you can vectorise the main header, which will allow you to fill it with a decorative vector pattern.

Select the title text frame and go to Type > Create Outlines. 

create outlines
outlined text

Step 8

Minimize the InDesign window for now, and open up the ‘simplechic_hellomart-14.eps’ vector file from the patterns pack in Illustrator

patterns pack

Switch the Fill Color of the pattern to white, and then select the whole pattern and Edit > Copy it. 

white waves

Head back to your InDesign document, select only the first line of the main title, and Edit > Paste Into the pattern. 

waves pattern

If the same word continues over onto the next line, repeat the same pattern inside this as well. 

waves pattern

Step 9

Open the ‘simplechic_hellomart-02.eps’ file in Illustrator, and switch the Fill Color to white, as before. Edit > Copy, as before also. 

dots pattern

Head back to the InDesign document, and Edit > Paste Into the next word of the title.

dots inside

Use the ‘simplechic_hellomart-13.eps’ file to fill up any remaining text on your title. First, as before, open it in Illustrator, adjust to a white color, and then copy and paste it inside the text outline. 

stripe pattern
stripes inside

3. How to Add a Memphis Pattern to Your Poster

Step 1

Open up the ‘simplechic_hellomart-04.eps’ file in Illustrator.

Right-Click on one of the shapes overlapping the edge of the artboard, and Right-Click > Release Clipping Mask, to be able to see the whole shape.  

release clipping mask

Repeat the process, working your way around the whole edge, until all the shapes are visible. 

release clipping mask

When you’re done, select all the shapes on the artboard and Edit > Copy. 

release clipping mask

Step 2

Head back to your InDesign document and lock the Type layer. Unlock the Memphis Pattern layer.

Edit > Paste to drop the vector pattern directly onto the page. Scale so that it fills roughly a quarter of the page. 

pasted pattern

Give the shapes a [Black] Stroke Color, increasing the Weight of the Stroke to 12 pt. 


Select each shape individually and adjust the Fill Color to one of your color swatches. 

colored pattern

Step 3

For some of the shapes, select them individually and File > Place, dropping in one of the unedited pattern EPS files, to add a bit of texture and interest. 

pattern placed
pattern inside

Step 4

Copy and Paste the whole section of pattern, moving it over to another section of the page, and rotating it to fit.

pasted pattern

Repeatedly paste sections of pattern, until you’ve filled up the whole background.

pattern section

4. How to Export Your Poster for Printing

Your poster artwork is finished—nice work! Now all that’s left to do is to export it to a format that’s press-ready. 

Step 1

Go to File > Export. 

Name your file, and choose Adobe PDF (Print) from the Format drop-down menu at the bottom of the window. 

Click Save

In the Export Adobe PDF window that opens, choose [Press Quality] from the Adobe PDF Preset menu at the top of the window.

press quality

Step 2

Click on Marks and Bleeds in the window’s left-hand menu. 

Check both All Printer’s Marks and Use Document Bleed Settings, before clicking Export

marks and bleeds
pdf exported

Conclusion: Your Finished Poster

Your Memphis Style poster is finished—great job!

In this tutorial, we’ve covered a wide range of skills for creating print designs. You now know how to:

  • Create an 80s-inspired color palette for your poster designs.
  • Format professional typography for your layouts.
  • Import and format vector patterns to create interest and texture in your designs.

If you’re on the hunt for more poster designs, a poster template is a quick and easy-to-edit alternative. Track down more great club and music event flyers on GraphicRiver and Envato Elements.

final poster